By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's hectic company world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the distinct … Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other facts concerning modern-day B2B marketing. We review just how the acquiring journey is now completely fragmented and the manner in which neighborhood building can aid marketers take back control of the exploration as well… Read More